70% of consumers trust brand recommendations from friends, so how are you capitalizing on those references to fuel your business?

It takes more than a tin can, some string and a little luck that the good word of your product or service will hit the right ears.  The fact is, most customers have already made more than 50% of their buying decision before they even contact your business.  
​
​Today's business needs to be very strategic about their approach to Customer Referencing, but many fail to deploy structures that capitalize on all 3 main pillars, opting to focus primarily on customer stories that drive brand and product awareness.  Unfortunately, they’re missing the boat on the rest of the buyer’s journey.  

An effective strategy must include, targeted awareness programs fueled by compelling stories to encourage new or repeat purchase, sales facing support programs that help to close those opportunities, and advocacy that builds trusted customer relationships that facilitates both long-term business and product development.

All three are fundamentally different and require separate strategy and approach, but all must work together for a cohesive program that yields high results for your business.